SVP, Digital Director PHD West
As a billion people join the online community via mobile devices in the next few years, how will trends in media consumption and new technologies change our businesses and our lives? Consumer media expert Jeff Matisoff will draw a map of what's new and next, and how these trends and ideas could affect DTC wine marketing.
His agency’s book, 2016: Beyond the Horizon, explores what is driving technological innovation and predicts what we should expect to see in three areas: infrastructure, interface and internet. Published in 2011, the book paints a picture of marketing in 2016, and provides a springboard for a thought-provoking keynote session.
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Chief Strategy Officer, db5
The question on every producers lips is, “My wine is great -- why don’t I sell more?” Dan Goldstein, chief strategy officer of db5: the 21st Century Research Agency, will share his personal experiences from advertising global colas, spirits and beers in order to help answer this perennial question. He will discuss how lessons from advertising's past will help us market toward a more successful future.
Dan is a leading practitioner in advertising and has worked on brands including Levi’s, Pepsi, Johnnie Walker, VISA, and Nissan. He has held management positions in the world's most creative agencies, and has won numerous industry awards.
THE WATCH PRESENTATION ON YOUTUBE
ShipCompliant CEO Jason Eckenroth will present an overview of 2012 direct wine shipment data with year over year comparisons to provide insight into how the direct shipping sector has performed. In addition, Jason will provide attendees with a deeper dive into very specific direct shipping data that has yet to be publicly presented in any forum—delivering new insights into this critical sales and distribution channel.
Presented by Ross Goodwin, Bennett Valley Group
We are excited to announce the 2nd annual research project of the DTC Wine Symposium, the “Winery Check Up”, a comprehensive research project that will help wineries compare their direct to consumer sales performance against their peers.
This project will report on over 18 separate metrics, including Tasting Room club sign up rate, additional club member revenue, average Tasting Room dollar transaction and Facebook likes, from data collected in a survey, voluntarily, confidentially from California wineries for the 4 quarters of 2012.
No wineries will be identified in the presentation at the Symposium, just the aggregated data. Results from this survey will be presented January 24, 2013 by Ross Goodwin, managing partner of Bennett Valley Group, our returning research partner.
Director of State Relations, Wine Institute
State of the States: What to Expect in 2013
Steve Gross’ annual “State of the States” speech is an annual highlight of the DTC Wine Symposium. The Wine Institute’s State Relations Director will provide an overview of legislative changes and challenges in 2012, as well as opportunities in 2013. Steve will certainly bring up the new sweepstakes/contest laws in California, and states targeted for “fix it” legislation to streamline cumbersome regulations and create new opportunities for wineries.