2010 PROGRAM

Click here for photos from the 2010 event

2011
Sponsors

GENERAL SESSION

Keynote Address:
“Embracing Mobile Marketing to directly engage your customers: Strategies and Tactics”

An expert in mobile marketing, he will discuss mobile marketing tools and strategies to build brand awareness and increase direct-to-consumer sales.

Michael Becker, V. P. of Mobile Strategy at iLoop Mobile, Inc.

Download pdf of Keynote Presentation

Keynote Address:
“Understanding Generation Y: What social media means for today's twentysomethings, and how it translates to their consumer behavior”

Much has been written about the ubiquitous Generation Y, and as the largest wine-consuming population per capita to date, they have the full attention of the wine industry. Join Nadira as she explores the mindset of Yers - from how they interact with other generations in the workplace to how they process social media and what it means for their long-term relationships with the brands they love.

Nadira A. Hira, Fortune Magazine

Download Legislative Update Presentation

Session 1

Targeting New Customers
Level: Intermediate
Please join us for a rich exploration of three vital areas related to customer acquisition: attracting customers from the tourism base coming to your front door, employing effective social media tools and learning how mobile media marketing can drive customers to your business. In this session we’ll delve into leveraging tourism to build customer counts, revenue and positive word of mouth.

We’ll lead a discussion of exactly how to use which social media tools, what to use them for, how frequently to use them and how to measure its success as an integrated component of your marketing plan.

And, with savvy new technology available for mobile phones, we’ll offer insights to put location smart messaging and build successful opt-in campaigns to both engage consumers and drive revenue.

You will leave this session with ideas and be better equipped to acquire and keep customers.

Moderator: Christopher Huber, Direct Sales Manager, Cakebread Cellars
Panelists:
Clay Gregory, President & CEO of Napa Destination Council - Tourism
Rick Bakas , Director of Social Media, St. Supéry Vineyards - Social Media
Craig Harper, Co-Founder & CEO,  Apisphere - Mobile Media Marketing

Download Session 1
Clay Gregory Tourism video

Download Session 1 Presentation

Session 2

Session 3

Wine Clubs 101
Level: Basic
Please join us to gain an understanding of what it takes from deciding to launch a wine club to nurturing its initial growth into a successful profit center.

• What to consider before launching (or re-defining) your club
• What is a reasonable budget
• What and how to measure results
• What are reasonable expectations of success, at 6 months, 12 months and 18 months
• What are the key indicators to understand and watch?
• What tools and technology you need to maximize results and efficiency
• What is more important? The Wine, Price, Discounts, Experience, Frequency, Marketing Message.
• Initial member acquisition and retention ideas

Download Workshop 3 Handout

Download Session 3 Presentation

Session 4

Moderator: Jason Eckenroth, CEO, ShipCompliant
Panelists:
Paul Thienes, Founder & CEO, Missing Link Networks, Inc.
Vanessa Robledo, President & Partner, Black Coyote Chateau
Steven Tamburelli, General Manager, Chappellet Winery
Bob Kelso, V. P. Consumer Sales and Hospitality, Cline Cellars/Jacuzzi Family Vineyards

Download Workshop 4 Tip Sheet

Download Session 4 Presentation

Session 5

Boosting Brand Advocacy: How to Integrate Social Media into Your Marketing Program
Level: Intermediate
How does a winery integrate social media platforms like Facebook and Twitter, and digital media tools like video and webcasting, into an existing consumer marketing program? How can a winery best leverage these dynamic new tools to increase the number of brand advocates, deepen their relationships, and sell more club memberships and wine? This hands-on session will not address why a winery should enable these technologies, but how to do so:

• Drawing Your Digital Architecture: How your online assets fit together for success.
• Promotional Integration: Tips for communicating consistently, seamlessly across platforms.
• Best Practices: Guidelines on what to communicate, how often, to whom, and why.
• Building Advocacy: Leveraging existing email lists and web traffic to build more fans and followers
• Roles & Responsibilities: How to get the work done with limited resources.

Session 6

Hot Trends in Direct to Consumer Marketing
Level: Basic
Join us for "Hot Trends" in the direct to consumer marketplace.  In 2009 it was YouTube, Twitter, and Facebook.  Now it’s 2010, so what’s it going to be this year?  Just so we can bring you the latest, in what you need to know to be ahead of the curve, our panel won’t be finalized until December!  But don’t worry, you won’t be disappointed.  Note: Please make sure you bring a smartphone to the session.

Moderator: Heidi Paul, Co-Founder and CEO of WineCountry.com
Panelists:
Jeff Stevenson, Founder, President & CEO, Provino Wines
Michael Becker, V. P. of Mobile Strategy at iLoop Mobile, Inc.
Dan Lintz, CEO, VinoVisit.com
Adam Metz, Principal, Metz Consulting